The Price of Greatness
Paid quietly, earned daily.
Not everyone wants to go far.
And that’s fine.
But if you aim for greatness,
there are no shortcuts.
Here, we don’t believe in comfort.
We believe in the work repeatedly executed when no one is watching.
We believe in discipline that isn’t announced.
In a process that isn’t negotiated.
In discomfort as the inevitable price of success.
Aiming for greatness is not a slogan.
It’s attitude and mentality.
It’s training when it hurts.
Coming back when you fail.
Continuing when stopping would be easier.
We don’t dress everyone.
We dress those willing to pay the full price.
This is Hall of Fame.
And it’s not for everyone.

